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Max Events began the final quarter of the year with some huge events, including end of season awards nights, season launches, more international clashes and some impressive new projects that we got the chance to unveil to the local fans and a global TV audience.

The beginning of October brought us two key corporate functions for two of Melbourne’s most successful sporting clubs.

We had the pleasure of working along Melbourne Storm for their 2017 Season and saw them raise the premiership trophy in a well-deserved win over the North Queensland Cowboys. Post-season, Max Events was able to help celebrate the successful season and assist with the hosting the 2017 Storm Player of the Year. The award highlights included huge moves from the ‘Big Three’ of the club. Billy Slater announced he will continue his career and play on at the Melbourne Storm, reassuring fans he is feeling physically ready to play more rugby at the elite level. Cameron Smith, the skipper, was crowned as the Player of the Year for Storm; a reminder of his tremendous success in the season, and his leadership of the team and club. The major talking point was that of the final element to the trio, Cooper Cronk, and his departure from the club. The Player of The Year Awards was Coopers final farewell for the club. The night was an opportunity to highlight the season that was, the career of Cooper Cronk and acknowledging the endless amounts of talent building in the club that is Melbourne Storm.

We followed up Storms season wrap up with Melbourne Victory’s Season Launch. Over 1,200 people filled the Palladium at Crown to witness the reveal of Victory’s 2017/18 Squad as well as commence the Victory in Business season in style.  A-League Football returned to Etihad Stadium with Round 1 and Round 2 games to be held in Melbourne to kick of Victory’s 2017/18 campaign.

For our Socceroos the Road to Russia continued through October, with the team taking on the Syrian National side in a do or die set of matches. Max Events’ sports presentation team travelled back to Sydney to deliver what was set to be another exciting and successful event at Stadium Australia. The green and gold were able to push on in the first half after an early goal from Syria, with the one and only Tim Cahill finding the back of the net at a crucial time in the first half to equalise the score line and send the game in to overtime. Australia needed a goal to secure their position in the second stage of play-offs, which would mean two games away from qualifying for the World Cup. The second half of overtime had rolled around with neither team scoring to take the lead. This was quickly changed. It was a crowd favourite, Tim Cahill, an old faithful and yet another monumental moment, two goals in one game, one in overtime, to keep Australia’s dreams alive and to send the Socceroos through to the second stage of play-offs.

For Victorians October represents the start of the racing season with the first of the major race days for the season held at Caulfield Race Course in the form of Caulfield Guineas Day and the ever- popular Caulfield Cup Day. Caulfield’s campaign for the 2017 Caulfield Cup Carnival toyed with the idea of “breaking with convention” so the traditions of past years were out and it was time to shake things up with a fresh look around the course and the content we produced for the big screen also took on a whole new look and feel.

October was also a huge month for international netball. The game came to Australian soil in two different forms during the month, with the first being that of the Constellation Cup. This is a battle between Australia and New Zealand, to claim the bragging rights of the Trans-Tasman and setting a new feel for an old rivalry. It consisted of two away games for the Diamonds, followed by two games on home soil. The Diamonds had a point to prove after the Quad Series, and completed their comeback perfectly with a 4:0 win over New Zealand in the series to raise the Constellation Cup at the end of four huge games.

The second form of netball to hit Australian shores was that of the Fast5 Netball Series. This game takes its form with only five players on the court and a new set of rules, including a new scoring scheme, power play segments and one, two and three point shots. Australian netball fans were treated to talents from England, New Zealand, South Africa, Jamaica and Malawi, as well as our very own Diamonds.

The production and vision we had for this event meant a week a bump in and rehearsals before the two-day event at Hisense Arena in Melbourne. When it came to event day, the whole Max Events team was there to share the moment with the teams, crowd and Netball Australia. The opening ceremony saw performances representing each country involved in the competition, before moving on to an exciting team entry. The days were filled with an upbeat atmosphere, an engaged and enthusiastic crowd, incredible levels of athleticism and, of course, even better netball.

By day two, our young Diamonds team had done the entire nation proud. Australia was in the play-offs and fighting for third position against an equally competitive New Zealand. Our Australian Diamonds were able to push through the final hurdle to claim a very convincing win over the visitors, with a final score of 34-15.

The Grand Final of the Fast5 Netball Series was to be battled out between England and the undefeated Jamaica. England knew they had a ginormous task to overcome if they were to take home the trophy and claim the Fast 5 title. The stage was set, and sure enough, with the tactical rules of power play quarters and three-point shots, England was able to create a Grand Final upset against Jamaica with a close final score of 29-34.

October was a month that had it all, from domestic to international events, male and female sport and across all events outstanding Aussie talent inspiring a nation.