Max Events commenced working with Melbourne Storm in late 2012, in preparation for the 2013 season. In its current agreement, Max Events is contracted to manage and deliver all club match day entertainment and event production.
Each season Melbourne Storm host 12 home games at AAMI Park from March until September. Melbourne Storm also hosts a number of themed rounds, their biggest being the annual ANZAC Day Match which includes a pre match ceremony incorporating cultural performers from Australia and New Zealand and a ceremony carried out by the Australian Defence Force.