MAX EVENTS | CASE STUDY: Victory Medal, Melbourne Victory Football Club – Corporate Event Management
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CASE STUDY: Victory Medal, Melbourne Victory Football Club – Corporate Event Management

Victory Medal is the annual awards night for Melbourne Victory Football Club (MVFC). The night recognises the achievement of the players of MVFC’s teams across three leagues – A-League, Women’s League and Youth League. Nine awards are presented across the evening which is held each May in the Palladium at Crown.


Over 750 guests attend the annual awards night including players and staff from the three MVFC teams, board of directors, senior management from the governing body, Federal and State ministers, sponsors, corporate guests and fans.


The evening is heavily weighted towards the use of multimedia (video packages, animations, graphic design and slides) for the presentation of awards and the vote count. Video highlights packages are produced for all award winners and music stings for all presenters and guests to stage. The evening culminates in the vote count for the Victory Medal which includes round by round video highlights and a vote count.

Max Events is contracted to provide end to end event management including theming and production for Victory Medal, including:


• Event Management – Project plans, run sheets, cue sheets, scripting, bump in and bump out of the event, stage management and floor management

• Styling – Styling of room including stage, tables and entrance spaces

• Venue Liaison – Menu, floor plans, logistics and financials

• Video Production – Producing video packages for all winners, round by round highlights packages, season overview highlights packages.

• Graphics Production – Creating graphics for screens including the vote count and winner announcements

• Technical Management – Sourcing and briefing technical supplier

• Guest Management – Managing all contact with guests from invitations to event confirmations

• Financial Management – Delivering the event within the allocated budget and providing a post event reconciliation

• Commercial Properties – Ensuring key sponsors are acknowledged and event branding is as per their contracts

• Entertainment – Sourcing and briefing MC and entertainment for the evening