AGL – SPONSORSHIP ACTIVATION

Victory in Business (VIB) is Australia’s largest sporting networking coterie group with over 1,300 people in attendance at each of its three luncheons per season. 

The VIB Season Launch Luncheon is held each October in the Palladium at Crown in front of more than 1,300 guests including –  players and staff from the three MVFC teams, board of directors, senior management from the governing body, Federal and State ministers, sponsors and corporate guests. 

The VIB Season Launch is highlighted by a keynote address from well known leaders of business, past speakers have included then Premier of Victoria, The Hon Denis Napthine, Former Prime Minister of Australia The Hon John Howard, Frank Lowy AM, Ian McLeod, Anthony Pratt and many more.

 The Melbourne Victory playing squad is officially introduced on stage at the luncheon, other entertainment includes reputable musicians and comedians such as Vince Sorrenti, Dave Hughes and Jimeoin.

Nature of the Tasks Undertaken

• Production of 2 x AGL TVC’s for use in different markets

• Sponsorship activations at 5 x Melbourne Victory matches and 1 x Half Time activation including:

– Creating engaging and innovative ideas for activations

– Production and setup of AGL Charging Stations

– Production of branded promotional items

– Production and setup of branded marquee

• Staffing the AGL activation at each match

• Production of corporate gifts for 1,300 guests at Victory in Business Season Launch

• Production of corporate gifts for 450 guests at Melbourne Victory Chairman’s Function

• Production of AGL digital marketing collateral for use on screen at Melbourne Victory and Melbourne Zoo events

• Event logistics and setup of AGL charging stations at the Melbourne Zoo